The founder of Rome Reports and professor at the Pontifical University of the Holy Cross in Rome, Santiago de la Cierva, has been chosen to be the Director of Communications for WYD 2011. During an interview with Xt3.com, Mr. Cierva stated that they will be greatly utilizing the internet and social networks for WYD in Madrid. New technologies will also include convenience in registering online, ability to find and communicate with other young people, ability to learn hymns before attending WYD, etc...
Mr. Cierva stated that their main objective for communication is to do "their work so that what is done is a reflection of the identity of the institution." Another aspect that the WYD committee is working on is minimizing the comfort level so that pilgrims can come to seek true happiness from the Gospel without luxury barriers.
